Customer Base

WellPoint’s affiliated health plans have among the most diverse customer bases in the industry.


Individual customers under age 65 and their covered dependents.

Local Group

Employer customers with less than 5% of eligible employees located outside of the headquarter state, as well as customers with more than 5% of eligible employees located outside of the headquarter state with up to 5,000 eligible employees.

National Accounts

Generally multi-state employer groups primarily headquartered in a WellPoint service area with at least 5% of the eligible employees located outside of the headquarter state and with more than 5,000 eligible employees. Some exceptions are allowed based on broker relationships.


Medicare-eligible individual members age 65 and over who have enrolled in Medicare Advantage, a managed care alternative for the Medicare program, or who have purchased Medicare Supplement benefit coverage, or are enrolled in one of our CareMore Medicare Advantage or Special Needs Plans.

State Sponsored

Eligible members with state sponsored managed care alternatives for the Medicaid and State Children’s Health Insurance programs that we manage.


Members of Blue plans not owned by WellPoint who receive health care services in our Blue plan licensed states.


We also offer Integrated Life, Disability, Vision and Dental products which provide administrative efficiency and enhanced product value.

Federal Employee Program (FEP)

United States government employees and their dependents within our geographic markets through our participation in the national contract between the Blue Cross and Blue Shield Association and the U.S. Office of Personnel Management.