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Bunge scientists found an iodine source that is soluble in sunflower oil. This innovation
led to the development of Floriol Iod Protect™, the first iodine-enriched vegetable oil available to consumers in Romania. One tablespoon delivers 10 percent of the daily recommended requirement of iodine and also provides vitamin E and other fatty acids
that help the body absorb and process iodine.
Following the product's launch, Bunge initiated a campaign to educate consumers in Romania about the importance of iodine. We also began exploring distribution of the new oil in other countries.
"Everyone was excited to work on the development of this product," says Ionela. "It's rewarding when we can combine our expertise in business and science to create something that has the potential to help improve people's lives."
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EDUCATING CONSUMERS
Bunge complemented the production and distribution of iodine-enriched Floriol Iod Protect™ with educational outreach to inform Romanian consumers
about the importance of iodine to good health.
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