2005 Flavor Forecast

McCormick keeps its finger on the pulse of flavor and food trends. We published the McCormick 2005 Flavor Forecast to showcase the tastes and trends that will shape the way people eat in coming years for our customers and the media.
     Throughout this year's annual report, discover new uses for these products from some of our flavor experts.

10 flavors to watch

> Allspice      > Ginger
> Annatto > Mint
> Cardamom > Pickling Spice
> Cinnamon > Sage
> Curry > Vanilla


5 trends to watch

Satisfying the senses
- A true multisensory experience delivered by the effortless combination of flavors, colors, aromas and textures.

Location, location, location -Ingredients from specific locations known for their premium flavors and freshness.

Worldly tastes - Mini-flavor adventures that combine one or two global tastes with familiar foods.

Health measures - Flavor is the key to making food enjoyable for all types of eating plans.

Elevating the basics - Classic favorites reinvented to reach new heights in flavor.




Ginger

This year's annual report carries the scent of ginger. Often the "secret ingredient" in flavorful dishes, this pungent spice provides heat - but not the fire. It's very popular in Asian, Caribbean and North African cuisines. On page 15 you can discover how one of McCormick's product developers likes to use ginger.






Around the world, 8,000 McCormick employees are working together to deliver great results - to our customers, our consumers and our shareholders.






McCORMICK & COMPANY 2004 ANNUAL REPORT