Dear
Shareholders,
Beazer Homes is at a turning point. This annual
report marks our tenth year as a public company. Since our initial
public offering in 1994, we’ve transformed the Company from
a regional builder into one of the nation’s largest. In the
process, the Company has built an impressive foundation of assets,
skills, people and capital. Even more importantly, we are proud
to have helped thousands realize the quintessential American dream
of home ownership and to have rewarded our shareholders with a significant
level of value creation. Now, it’s time to take this foundation
to an entirely new level of performance. Continued positive industry
trends combined with our national scope, strong customer orientation
and solid financial platform should enable us to achieve an era
of Brand New Growth.
Indeed, we have demonstrated over the past decade that we can grow
and achieve record-setting results in a variety of different business
environments – from the booming economy of the late 1990s
to the economic weakness of the past several years. Though this
weakness continued during fiscal 2003, homebuilding remained strong
and once again Beazer Homes posted record results.
For the fiscal year 2003, home closings increased 13 percent to
15,409, an annual record. For the first time, we generated annual
revenues in excess of $3 billion, representing a 20 percent increase
year-over-year. Net income reached an all-time record of $172.7
million, up 41 percent over 2002 and resulting in earnings per share
of $12.78, up 19 percent from the prior year.
We were very pleased with our strong performance in fiscal 2003,
during which we surpassed numerous milestones, illustrating our
ongoing commitment to profitable growth.
At September 30, 2003, our backlog stood at 7,426 homes with a
sales value of $1.6 billion, up 14 percent and 27 percent respectively
from the backlog homes and sales value at September 30, 2002, providing
an excellent platform for another strong performance in fiscal 2004.
A Time to Take Stock
While generating record sales and earnings certainly consumed much
of our energy in fiscal 2003, the past 12 months have also been
a period of intense planning for us. After several years of rapid
growth, driven both organically and through acquisition, the time
was right to take a fresh, comprehensive view of the business and
determine a set of strategic priorities that will enable Beazer
Homes to realize new potential. To do so, we took three major areas
into consideration – homebuilding industry trends, the Company’s
industry position and its core strengths. At the same time, we considered
the evolving needs of our customers, who represent a greater degree
of diversity than we’ve seen in the past.
Continued Positive Homebuilding Industry Trends
On the industry front, the outlook remains positive. The same industry
trends that we outlined in last year’s annual report show
no signs of abatement. For the foreseeable future, we expect housing
demand to remain strong due to household formation growth, largely
driven by population and demographic trends. Similarly, housing
supply is and will remain tight as a result of constraints in entitled
land and capital availability. These constraints should lead to
continued industry consolidation and expanding market share for
large builders. In short, we expect the same industry trends upon
which Beazer Homes has been able to capitalize in the past to remain
in place well into the next decade.
Strong Position as Sixth Largest Homebuilder
As we consider Beazer Homes’ position within the overall
market, it is useful to put the past decade in context. The differences
between our operations today and when we went public in 1994 are
striking. At that time, Beazer Homes operated in nine states and
closed just under 4,000 homes in a year. Today, our operations span
19 states across the Southeast, West, Central, Mid-Atlantic and
Midwest regions of the United States, and the number of homes closed
has nearly quadrupled. In addition to organic growth, our increased
size and scale have been the result of several meaningful and strategic
acquisitions.
Today Beazer Homes is among the ten largest homebuilders in the
United States, ranking sixth in terms of home closings. In the process
of moving up the ranks, the Company has consistently translated
its operational and financial growth into value creation for its
shareholders. Since 1994, revenues have increased by a factor of
nearly six, and net income increased over ten times.
Core Strengths & Priorities
Clearly, when we contemplate Beazer Homes’ future today,
we are dealing with a vastly different operational scope and market
position than ten years ago. Not everything, however, has changed.
The same qualities that catapulted us into homebuilding’s
top ten are alive and well within our organization today. These
qualities include:
- A national reputation for quality construction that delivers
customer value consistently.
- A strong customer orientation that ensures we understand our
target markets and that we build homes specifically to meet the
desires and needs of these markets.
- A solid record of operational performance that has been marked
by consistent financial performance and a track record of industry
innovation.
Against the backdrop of a favorable industry outlook, it is clear
that the key to Beazer Homes’ continued growth and prosperity
is to leverage our traditional core strengths across the enviable
geographic footprint we have built over the past decade. To put
it simply – we need to do what we’ve always done well,
but on a much bigger and broader scale. To lead this effort, we
have embarked upon three strategic growth initiatives:
- to further strengthen the Beazer Homes brand nationally;
- to more clearly define and understand our target buyers in order
to achieve increased market penetration; and
- to expand margins through operational enhancements and improved
productivity.
A Stronger National Consumer Brand
Industry consolidation and increased competitiveness will make
this the era of the large national builder. Though we have moved
into the top echelon of national builders, it is imperative that
Beazer Homes distinguish itself in the minds of buyers. While many
things have changed in our industry, one has not – a home
purchase remains a highly personal and important decision. Good
recommendations, referrals from friends and family and repeat purchases
by loyal customers can impact sales significantly. For this reason,
we have undertaken a major branding initiative that extends across
all divisions of the Company. The over-arching goal is to establish
Beazer Homes as a unified consumer brand across all regions in which
we operate – one company, one name, one logo, one message
and one purpose.
This effort has been two years in the making and has included intensive
assessment of the Beazer Homes brand, including those characteristics
that set us apart. From this we have developed a position that promises,
“to provide an enjoyable customer experience plus value.”
This position encompasses a new tag line, new visual graphics across
all collateral and marketing materials, and extensive employee orientation
and training. We are committed to making this effort far more than
a marketing exercise; rather, it is truly about uniting our entire
organization under one set of values and attributes in order to
deliver an exceptional experience and value to our customers, and
in turn, to our shareholders.
Clearly Defined Customer Markets
and Increased Market Penetration
The centerpiece of our brand strategy is to be as customer-centric
as possible: the buyer should always be at the center of all strategic
thinking. To this end, we have completed a major market segmentation
study that has focused on psychographic profiles of target buyers
as well as demographic trends that create new market opportunities.
We have used these insights to refine our traditional base of entry-level
and move-up buyers, to understand what factors motivate them and
to better plan our products to meet their needs.
Beazer Homes has historically focused on a value-oriented product
offering, targeting entry-level and first-time move-up buyers. While
our focus on delivering exceptional value has remained consistent,
we have broadened our product expertise through acquisitions. As
new builders have come into the Beazer Homes organization, we have
broadened our product portfolio, diversified price points and gained
expertise in adjacent market segments. Much of this activity, however,
has been contained to specific geographic markets. Going forward,
a key top-line growth driver will be to leverage broadened product
lines and expertise across our more expansive geographic profile,
resulting in greater penetration of markets in which we already
have an established presence.
Margin Expansion Initiatives and Growth Targets
As we move to unify the Company under one brand and increase market
penetration, we also have the opportunity to leverage our size,
capabilities and best practices to push margin expansion. To this
end, we are creating economies of scale in materials purchasing
and construction and applying best practices in order to simplify
and standardize procedures throughout the company. We are streamlining
product designs and option offerings to maximize cost efficiency
and capitalizing on our information technology capabilities. Our
focus on increased market penetration will also allow us to leverage
the fixed-cost infrastructure that we already have in place.
Collectively, we believe these initiatives have the potential to
expand margins to the industry median over the next two to three
years. We believe these margin enhancements combined with our top-line
growth initiatives and a continued robust homebuilding environment
should enable us to generate earnings per share in the range of
$14.00-$14.75 in fiscal year 2004, representing approximately 10-15
percent growth over 2003.
Management Transitions
During the remarkable growth of the last ten years, our organization
has been fortunate to keep the same senior management team largely
intact. Change, however, is inevitable, and it occurred in August
with the retirement of David Weiss, our Chief Financial Officer.
David was a key member of our IPO team and made significant contributions
to Beazer Homes’ development in the past ten years. We are
fortunate that he will remain associated with Beazer Homes as a
consultant while Jim O’Leary, formerly Executive Vice President
of Corporate Development, has taken over as Executive Vice President
and Chief Financial Officer.
On a similar note, we also bid farewell and extend many thanks
to Thomas Howard, who retired from the Board of Directors after
nine years of service. In his place, we welcome Stephen P. Zelnak,
Jr., Chairman and CEO of Martin Marietta Materials, Inc. In addition,
Katie J. Bayne, Senior Vice President, Integrated Marketing, North
America for The Coca-Cola Company has recently joined our board,
which continues to have a majority of independent directors who
comprise the membership of all board committees. When Sarbanes-Oxley
was enacted in the summer of 2002, many of the new requirements
mandated by the law had been in effect at Beazer Homes for quite
some time. We have continued to demonstrate our commitment to sound
corporate governance by adopting additional measures designed to
fully comply with the requirements of Sarbanes-Oxley and other resulting
regulations in advance of required timelines.
A Tradition of Growth
We are not only convinced that the strategies outlined here are
filled with potential for new growth, but we also know that we have
the talent to capitalize on and execute these opportunities. That
talent lies within the men and women who comprise our organization
today. Their commitment and dedication to our customers and our
shareholders will be what ultimately sets us apart from the competition
in the future. For this, we extend our most sincere thanks and appreciation.
In the past decade, Beazer Homes has not only achieved strong growth
and outstanding financial performance, but it has built on a tradition
of helping people realize their dreams. It’s humbling and
rewarding to think of how many families Beazer Homes has touched
through years of building homes. But what truly excites us is that
this tradition may still have its best days ahead of it. And for
that, we look forward to the next decade of Brand New Growth.
Sincerely,

Brian C. Beazer
Non-Executive Chairman

Ian J. McCarthy
President and Chief Executive Officer
December 31, 2003 |