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While strengthening our brand and pursuing focused
product expansion and greater market penetration are keys to future
organic growth, no less important are specific initiatives aimed
at maximizing the profitability of that growth. We believe this
will be accomplished by leveraging the full potential of Beazer
Homes’ size, capabilities and best practices to achieve improved
efficiencies in all that we do. Combined, the branding, market penetration
and profitability initiatives will drive sales and expand margins,
leading to profitable growth and ultimately to greater value for
our shareholders.
Leverage Size to Create Economies of Scale
As a $3 billion-plus homebuilder, Beazer Homes is positioned now
more than ever to leverage our size, scale and scope to create significant
economies of scale. For example, we have prioritized our national
accounts purchasing program as an area for further margin enhancement.
Elements of this program include maximizing rebates through standardized
specifications with fewer manufacturers, as well as evaluating,
selecting and growing strategically with partners on a preferred
or exclusive basis. By negotiating win-win agreements with our supplier
partners, we are able to reduce the direct costs of building homes,
and translate those savings into exceptional value for our customers
and enhanced profitability for Beazer Homes, a key to our strategy.
We are further leveraging our information technology capabilities,
which are widely acknowledged as some of the most innovative in
the industry, across strategic functions including design, purchasing,
construction, scheduling and finance.
Furthermore, through our geographic expansion, we have an established
infrastructure in the most attractive markets in the country. Leveraging
these fixed costs through increased market penetration is yet another
example of achieving improved profitability through increased economies
of scale.

Durning the past five years, EPS has grown at a compounded annual
rate of 32 percent.
Practicing our Best
Throughout our history, Beazer Homes has embraced a “best
practices” mentality. Our opportunity now is to further formalize
and institutionalize the “Best of Beazer,” creating
top-of-mind awareness of best practices across the organization.
Our “best practices” initiative is charged with simplifying
and standardizing many of the common functions throughout the Company.
These functions include bid management, vendor/contract management,
specification and option management, variance management, scheduling
and technology optimization. Such areas are candidates for simplification
and standardization, which can result in faster, more efficient
capital utilization and ultimately lead to a higher level of productivity
throughout the organization.
An increased focus on efficiency already has resulted
in an improvement in EBIT margin of 140 basis points over fiscal
2002.
Effective Products at an Efficient Price
Building the right home at the right price is the key to a satisfied
buyer and a profitable transaction. Better aligning floor plans
and products with target market segments is instrumental to building
the right home, but doing so at the right price requires another
step. As with any consumer product, features and pricing must be
aligned with costs. This is the rationale behind a company-wide
review that is focused on providing our customers with the highest
value and the most choice in their homes by targeting the right
level of amenities. As we better identify which home plans work
best with various segments of the market, it is essential that these
plans encompass the right set of specifications. These specifications
must strike the appropriate balance between cost and customer desires.
Through this process, we intend to streamline product development,
more effectively target plans and specifications to likely buyers
in new neighborhoods and better monitor the sales and profitability
of individual floor plans. In particular, the scope of work reviews
will enable us to better position our design studios. These design
studios enable home buyers to select a variety of options and upgrades
to customize their homes. They are an integral part of our competitive
strategy in the marketplace and a high-margin profit center for
our business. More refinement of product options and pricing in
these design studios represents a significant opportunity to further
expand our margins.
Our Goal:
Brand New Growth
A new logo, brand ambassador training, market segmentation, purchasing
programs, best practices – all of these initiatives have one
common theme: enhanced growth and profitability. We believe a higher
level of profitability will be driven by top-line growth that is
a result of a stronger, nationally recognized brand that offers
product lines aligned with clearly defined target markets. While
increasing sales, these initiatives also will bring stronger uniformity
and consistency to the organization, which in turn can be utilized
to enhance productivity and expand margins. The result is brand
new growth that benefits all Beazer Homes constituencies–our
customers, our employees, our partners and our shareholders.
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