MANHATTAN BEACH, Calif., Apr 18, 2002 (BUSINESS WIRE) --
Footwear Company Supports New Britney Spears Roller Skate Line With Comprehensive Worldwide Print Campaign in Major Magazines
SKECHERS USA, Inc.
(NYSE:SKX), a global leader in the lifestyle footwear industry, today announced
that the Company is launching a high-energy, colorful advertising campaign for
Britney 4 Wheelers(TM), the artist's signature roller skate line from SKECHERS.
The campaign will be comprised of a series of ads depicting the mega-star in her
signature roller skates in five different outfits. The Britney 4 Wheelers ads,
photographed by renowned fashion photographer Stephane Sednaoui, will appear in
leading trade magazines and national teen, lifestyle and fashion magazines
worldwide beginning this month. The publications include Teen People, Seventeen,
YM, Entertainment Weekly and US Weekly, among others.
"The SKECHERS/Britney Spears relationship began with a successful international
Sport shoe campaign in 2001. From our first Britney Sport ads, customers have
asked retailers for `the Britney shoe.' We believe this is an indicator of
Britney's endorsement power, as her influence helps build our brand's growth
worldwide," said Michael Greenberg, president of SKECHERS USA. "By exposing
consumers to our worldwide Britney 4 Wheelers campaign, we believe that she has
the charisma, popularity and global appeal to place Britney 4 Wheelers at the
forefront of consumers' minds -- and on their feet."
The Britney 4 Wheelers line has received an overwhelming response from key
domestic department and specialty stores, which have placed orders for summer
2002 delivery. Britney 4 Wheelers will also be available at the Company's
domestic and international concept stores, through a dedicated Britney 4
Wheelers Web site operated by the Company, and in select international markets.
Additional licensing opportunities to complement the Britney 4 Wheelers line are
also being considered for development.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and
markets branded footwear for men, women and children. The Company offers a
balanced assortment of basic and fashionable merchandise, which is sold to
department stores and specialty retailers, as well as directly to consumers
through company-owned SKECHERS retail stores and e-commerce. A global concept,
the Company sells its product in more than 100 countries and territories
throughout the world. For further information on SKECHERS, please visit the
Company's Web site at www.skechers.com or call the Company's information line at
877-INFO-SKX.
This announcement may contain forward-looking statements, which are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995, which can be identified by the use of forward-looking
terminology such as "may," "will," "believe," "belief," or other comparable
terminology. These forward-looking statements involve risks and uncertainties
that could cause actual results to differ materially from those projected in
forward-looking statements, and reported results shall not be considered an
indication of the Company's future performance. Factors that might cause or
contribute to such differences include, among others, a decrease in sales during
the back-to-school or holiday selling season, change in consumer demands and
fashion trends, potential disruptions in manufacturing related to overseas
sourcing, cancellation of order commitments and decreased demand by industry
retailers, and the inability to sustain prior growth and other factors affecting
retail market conditions, including those factors addressed in the Company's
10-K for the year ended 12/31/01.
Note: Photos are available at URLs:
http://www.businesswire.com/cgi-bin/photo.cgi?pw.041802/bb3
http://www.businesswire.com/cgi-bin/photo.cgi?pw.041802/bb3a
http://www.businesswire.com/cgi-bin/photo.cgi?pw.041802/bb3b
http://www.businesswire.com/cgi-bin/photo.cgi?pw.041802/bb3c
CONTACT:
SKECHERS USA Inc., Manhattan Beach
Sarah Superfon, 310/318-3100 (International Media)
or
Harrison & Schriftman
Claire Curran, 917/351-8600 (Media Contact)
URL: http://www.businesswire.com
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