NEW YORK--(BUSINESS WIRE)--April 10, 2002--The New York Times
increased its daily and Sunday circulation, posting the largest
circulation gains in more than 10 years, for the six-month period
ending March 31, 2002 (according to figures filed by the newspaper
with the Audit Bureau of Circulations, subject to audit).
Daily circulation rose by 43,444 copies or 3.8%, reaching a net
paid circulation of 1,194,491. Sunday circulation rose 40,921 or 2.4%
for a net paid circulation of 1,735,059. These are the largest
increases The Times has reported for any ABC period since 1991.
"The incredible news events of this year have brought a heightened
interest in and appreciation for the depth and breadth of New York
Times coverage," said Scott Heekin-Canedy, senior vice president of
circulation for the newspaper. "We continue to see circulation
increases that reflect the value that people place on Times
reporting."
This week the newspaper was awarded an unprecedented seven
pulitzer prizes, including six for its news coverage of the terrorist
attack of September 11 and its aftermath, and another for beat
reporting on Wall Street, bringing the newspaper's total Pulitzer
Prizes to 88, more than any other news organization.
"Availability and demand are rising across the country as the
newspaper continues its national expansion with the recent addition of
another new print site in Columbia, Missouri, the seventh new contract
print site we've opened since 1999," added Heekin-Canedy. "This
follows on the heels of last week's launch of a new Friday section,
`Escapes,' and a significantly enlarged and enhanced national
edition."
The Times is the nation's largest seven-day newspaper. It is
currently available in 210 markets, up from 62 five years ago and is
now sold at more than 45,000 newsstand and retail outlets across the
country.
Effective with the March 2002 Publisher's Statement period, The
New York Times is converting to ABC'S "National Newspaper" reporting
format, which is used by newspapers with nationwide distribution. This
format should help provide more timely data on The Times's expanding
national readership and will be more comparable to statements issued
by other national publications. The Times will provide traditional New
York Market data through the Statement Plus option available from ABC.
The New York Times Company (NYSE: NYT), a leading media company
with 2001 revenues of $3.0 billion, publishes The New York Times, The
Boston Globe and 16 other newspapers; owns eight network-affiliated
television stations and two New York radio stations; and has more than
40 Web sites, including NYTimes.com and Boston.com. In 2002 the
Company was ranked No. 1 in the publishing industry in Fortune's list
of America's Most Admired Companies. Among all 530 companies on the
list, the Company ranked No. 1 in quality of products/services and No.
1 in social responsibility. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.
This press release can be downloaded from www.nytco.com
--30--rc/ny*
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