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The New York Times Company (ticker: NYT, exchange: New York Stock Exchange (.N)) News Release - 5/17/06


The New York Times Company Reports April Revenues

NEW YORK, May 17, 2006 (BUSINESS WIRE) -- The New York Times Company announced today that in April 2006 advertising revenues for the Company's business units decreased 1.6% and total Company revenues increased 0.1% compared with April 2005.

"As anticipated, our advertising results were adversely affected by the timing of the Easter holiday, which fell in April this year but was in March last year," said Janet L. Robinson, president and CEO. "Easter Sunday is traditionally a time of reduced advertising at both The New York Times and The Boston Globe.

"In April we achieved healthy gains in online advertising revenues, which rose over 25% across the News Media Group. Advertising revenues climbed nearly 85% at About.com, which continued to experience very robust growth in both cost-per-click and display advertising. The Times Company continues to be the 10th most-visited parent company on the Web with 38 million visitors in the U.S. in April according to Nielsen NetRatings.

"At The New York Times Media Group, circulation revenues were particularly strong - up approximately 3% in April as a result of The Times's February home-delivery price increase and growth in national home-delivery subscriptions.

"Other revenues posted gains at all of the properties in the News Media Group. The New York Times Media Group benefited from TimesSelect subscriptions, which have now risen to over 482,000, of which 38% represent online-only paid subscriptions. At the New England Media Group, other revenues were boosted in large part by an increase in its commercial printing business.

"On the cost side, we are benefiting from productivity gains and changes we made to our expense structure in 2005, and we remain very disciplined on managing our costs."

All comparisons are for April 2006 to April 2005 unless otherwise noted:

The New York Times Media Group - Advertising revenues for The New York Times Media Group decreased 2.1%. April's performance was also affected by the shift of one issue of T: The New York Times Style magazine, a special supplement to The Sunday Times, which will be published in fiscal May this year versus April 2005.

National advertising revenues decreased as weakness in technology, American fashion and media advertising offset strength in the advocacy and pharmaceutical ad categories. Retail advertising revenues decreased as softness in fashion apparel store and mass market store advertising offset growth in fine arts advertising. Classified advertising revenues were on a par with last year as strong gains in real estate advertising offset weakness in help-wanted and automotive advertising.

New England Media Group - Advertising revenues for the New England Media Group decreased 13.3%. National advertising revenues were lower on softness in national automotive, travel, telecommunications and banking advertising. Retail advertising revenues decreased largely due to the consolidation of the group's two largest department store advertisers and to weakness across many of its retail categories. Classified advertising revenues decreased with softness in automotive, help-wanted and real estate advertising.

Regional Media Group - Advertising revenues for the Regional Media Group grew 5.3%. Retail advertising revenues were on a par with last year as weakness in telecommunications, grocery store, financial and department store advertising offset growth in office supplies and hospital advertising. Classified advertising revenues outpaced last year as gains in real estate and help-wanted advertising offset softer automotive advertising.

The Internet ad revenues included in the three media groups above increased 25.4% due to continued strong growth in both display and classified advertising.

TimesSelect, the fee-based product on NYTimes.com that includes The Times's distinctive columnists and extensive access to its archives as well as other features, currently has more than 482,000 subscribers, with about 62% receiving TimesSelect as a benefit of their home-delivery subscriptions and about 38% receiving it from online-only subscriptions.

Circulation revenues for April were on a par with last year. Circulation revenues increased at The New York Times Media Group and the Regional Media Group, but declined at the New England Media Group.

Broadcast Media Group - Advertising revenues grew 2.5% at the Broadcast Media Group, which benefited from the acquisition of KAUT-TV. Excluding KAUT-TV, advertising revenues decreased 1.2% due to lower network compensation and weakness in restaurant and entertainment advertising offset in part by gains in telecommunications and furniture advertising.

About.com - Advertising revenues for About.com rose 84.5%. April's results were principally due to strong growth in cost-per-click advertising. In addition, strength in display advertising continued with increased revenues from the retail, telecommunications, travel and financial ad categories. About also showed strong gains in revenue from technology, pharmaceuticals, consumer electronics and auto advertisers.

The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

                      THE NEW YORK TIMES COMPANY
                   2006 TOTAL COMPANY REVENUES (a)
                        APRIL AND YEAR TO DATE

----------------------------------------------------------------------

Total Company Revenues
 ($ 000's)
                       April                     Year to Date
             ---------------------------------------------------------
                                      %                              %
                2006      2005   Change      2006        2005   Change
             --------- --------- ------ ----------- ----------- ------
Advertising
 Revenues
News Media
National (b)  $84,752   $87,742   -3.4    $310,209    $315,784   -1.8
Retail (c)     45,185    48,476   -6.8     156,105     161,802   -3.5
Classified (d) 59,884    61,192   -2.1     213,891     207,378   +3.1
Other Ad
 Revenue (e)    6,563     5,969  +10.0      21,575      20,541   +5.0
             --------- ---------        ----------- -----------
Sub-Total     196,384   203,379   -3.4     701,781     705,506   -0.5

Broadcast
 Media         14,217    13,871   +2.5      45,538      44,474   +2.4
             --------- ---------        ----------- -----------
Sub-Total     210,601   217,250   -3.1     747,319     749,980   -0.4

About.com       7,024     3,807  +84.5      24,933       4,857    N/A
             --------- ---------        ----------- -----------

Total
 Advertising
 Revenues     217,625   221,057   -1.6     772,252     754,837   +2.3

Circulation
 Revenues      84,828    84,236   +0.7     305,109     303,853   +0.4
Other
 Revenues (f)  21,806    18,720  +16.5      78,670      70,908  +10.9
             --------- ---------        ----------- -----------

Total Company
 Revenues    $324,260  $324,014   +0.1  $1,156,031  $1,129,597   +2.3
             ========= =========        =========== ===========

----------------------------------------------------------------------

(a) Numbers may not add due to rounding.
(b) Includes all ad revenue from the International Herald Tribune.
(c) Includes all preprint revenues.
(d) Includes legal advertising.
(e) Primarily includes ad revenue from the Regional Media Group's
    magazines.
(f) Primarily includes revenues from wholesale delivery operations,
    news services, direct marketing, digital archives, commercial
    printing and TimesSelect.



                      THE NEW YORK TIMES COMPANY
                    2006 ADVERTISING REVENUES (a)
                        APRIL AND YEAR TO DATE

----------------------------------------------------------------------

  Total Company Advertising Revenues
 ($ 000's)
                           April                   Year to date
                 -----------------------------------------------------
                                          %                          %
                    2006      2005   Change    2006      2005   Change
                 --------- --------- ------ --------- --------- ------
News Media Group
New York Times
 Media Group (b) $117,813  $120,391   -2.1  $425,625  $421,857   +0.9

New England
 Media Group (c)   41,057    47,365  -13.3   142,594   156,772   -9.0

Regional Media
 Group             37,514    35,623   +5.3   133,563   126,877   +5.3
                 --------- ---------        --------- ---------

Sub-Total         196,384   203,379   -3.4   701,781   705,506   -0.5

Broadcast Media
 Group (d)         14,217    13,871   +2.5    45,538    44,474   +2.4
                 --------- ---------        --------- ---------

Sub-Total         210,601   217,250   -3.1   747,319   749,980   -0.4

About.com           7,024     3,807  +84.5    24,933     4,857    N/A
                 --------- ---------        --------- ---------

Total Company
 Ad Revenues     $217,625  $221,057   -1.6  $772,252  $754,837   +2.3
                 ========= =========        ========= =========

----------------------------------------------------------------------

(a) Numbers may not add due to rounding.
(b) The New York Times, NYTimes.com, International Herald Tribune and
    WQXR-FM.
(c) The Boston Globe, Boston.com and the Worcester Telegram & Gazette.
(d) Beginning in November 2005, includes the results of KAUT-TV,
    purchased November 3, 2005.  Excluding KAUT-TV, advertising
    revenues were down 1.2% in April and down 1.5% year to date.



                      THE NEW YORK TIMES COMPANY
                   2006 NEWS MEDIA AD REVENUE GROWTH
                        BY CLASSIFIED CATEGORY
                        APRIL AND YEAR TO DATE

----------------------------------------------------------------------
                             % Change          % Change
                             April '06          YTD '06
                           vs. April '05      vs. YTD '05
                          --------------------------------------------

News Media
Help Wanted                        -11.0             -4.4
Real Estate                        +12.2            +22.5
Automotive                         -12.6            -13.1



                      THE NEW YORK TIMES COMPANY
                  2006 PRINT ADVERTISING VOLUME (a)
       (Inches in thousands, Preprints in thousands of copies)
                        APRIL AND YEAR TO DATE


----------------------------------------------------------------------

                           April                 Year to Date
----------------------------------------------------------------------
                                         %                          %
                     2006     2005  Change      2006     2005  Change
                  -------- -------- ------   -------- -------- ------
National (b)        217.2    229.1   -5.2      798.8    818.2   -2.4
Retail              604.0    617.3   -2.1    2,111.1  2,176.6   -3.0
Classified          955.3    942.9   +1.3    3,331.8  3,282.6   +1.5
                  -------- --------          -------- --------
Total ROP         1,776.5  1,789.3   -0.7    6,241.6  6,277.4   -0.6
                  -------- --------          -------- --------

Part Run/ Zoned     203.0    224.6   -9.6      663.4    706.8   -6.1
                  -------- --------          -------- --------
Total             1,979.4  2,013.9   -1.7    6,905.1  6,984.2   -1.1
                  ======== ========          ======== ========

Preprints         263,380  291,625   -9.7    949,531  979,696   -3.1

----------------------------------------------------------------------

(a) Advertising volume is based on preliminary internal data, which
    may be updated in subsequent reports and may not be indicative of
    advertising revenue or operating profit. Numbers may not add due
    to rounding.

(b) Includes all ad volume from the International Herald Tribune.

SOURCE: The New York Times Company

The New York Times Company
Catherine J. Mathis, 212-556-1981
E-mail: mathis@nytimes.com
or
Paula Schwartz, 212-556-5224
E-mail: schwap@nytimes.com
This press release can be downloaded from www.nytco.com


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