The New York Times announced today that beginning on June 4, it
will update the layout and content of its Sunday sections for
Connecticut, Long Island, New Jersey and Westchester by uniting them
with a central cover story of shared interest to suburban readers,
while keeping the focus on localized news specific to each community.
"We have upgraded the look and feel of the sections to give our
readers the best local coverage, with an increased attention to the
broader themes that unite suburban readers," said Constance Rosenblum,
editor of the City section, The New York Times.
The redesigned sections will feature topics that are universal to
readers who live outside of the city - from buying and maintaining
houses, gardens and cars, to school news, area sports and local
economic development - while maintaining its focus on community news.
neighborhood events and cultural listings.
The Connecticut, Long Island, New Jersey and Westchester sections
will continue to be published as separate sections under their current
names, with each publication featuring area columnists on the front
page and inside the section, local restaurant reviews, event listings
and opinion pages unique to the community and the readers it serves.
At the same time, suburban readers will also have a weekly section
with improved layout and design that will be more appealing to
readers.
"The regional weeklies have always been a premier vehicle for
suburban advertisers to reach their targeted audience of
sophisticated, affluent consumers," said Jyll Holzman, senior vice
president of advertising, The New York Times. "These new enhancements
will make the products even more engaging to the sections' 1.7 million
weekly readers, delivering great results to our advertisers."
Advertising opportunities in the redesigned weeklies will include
new adjacencies, zoned advertising and in some cases newly designed
page two and three premium positions. Advertisers should contact
Marion O'Grady, group director suburban sales offices of The New York
Times, at 212-556-1457.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company
with 2005 revenues of $3.4 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 15 other daily
newspapers, nine network-affiliated television stations, two New York
City radio stations and 35 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.
This press release can be downloaded from www.nytco.com and
www.nytco.com/community.
CONTACT: The New York Times Company
Diane McNulty, 212-556-5244
mcnuldc@nytimes.com
or
Pat Eisemann, 212-556-8719
eisemp@nytimes.com
SOURCE: The New York Times Company
