NEW YORK--(BUSINESS WIRE)--Oct. 12, 2005--The New York Times is introducing advertising-supported branded watermarks that will be superimposed over a Tuesday to Saturday page of its public company stock listings in the Business Day section of the newspaper. This new advertising offering will appear on a periodic basis and has been designed for major branding campaigns and new product launches, where reaching the financial community is of particular importance.

The branded watermark will occupy a full page of tabular stock listings and will include the advertiser's message on the bottom of the page.

"Our new branded watermark unit reflects The Times's ongoing commitment to deliver high impact advertising opportunities and value to our customers," said Jyll Holzman, senior vice president of advertising for The New York Times. "This is a perfect business-to-business advertising opportunity for companies that want to reach influencers in the financial markets."

According to the results of the 2004-2005 U.S. Opinion Leaders study conducted by Erdos & Morgan, the weekday edition of The New York Times ranks first of 156 print, broadcast and cable media in reaching U.S. opinion leaders. The study also revealed that more U.S. opinion leaders rank the weekday New York Times "influential" than all other media outlets measured.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, eight network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com and www.nytco.com/community

CONTACT: The New York Times
Pat Eisemann, 212-556-8719
eisemp@nytimes.com
Alfred Leach, 212-780-1946
al@gordonandleach.com

SOURCE: The New York Times Company