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The New York Times Company (ticker: NYT, exchange: New York Stock Exchange (.N)) News Release - 9/19/05


TimesSelect, the New Premium Online Offering from The New York Times, Debuts Today

NEW YORK--(BUSINESS WIRE)--Sept. 19, 2005--The New York Times (NYSE: NYT):

    --  Subscribers Gain Greater Access to Columnists from The Times
        and the International Herald Tribune; 25 Years of Times
        Archives; Select Advance News Reports; Multimedia, and
        Organizing Tools

    --  Home-Delivery Subscribers to Receive TimesSelect at No
        Additional Fee

The New York Times today introduced TimesSelect, a new product offering subscribers exclusive online access to the distinctive voices of the Op-Ed, Business, Metro and Sports columnists of The New York Times and the International Herald Tribune (IHT). It also features enhanced access to The Times's extensive archives, advance previews of various sections, and new tools for tracking and storing news and information important to the reader.

The vast majority of NYTimes.com will remain free to all visitors. TimesSelect subscribers, however, will have exclusive access to 22 columnists of The Times and the IHT, including online dialogues with Thomas L. Friedman, Paul Krugman and Frank Rich; an exclusive online book club with John Tierney; and special features by David Brooks, Maureen Dowd, Bob Herbert and Nicholas D. Kristof.

In addition, subscribers can retrieve up to 100 articles a month for free from The Times's extensive archive. TimesSelect also offers a wide array of content and tools including Times File, Times Preview, and News Tracker. TimesSelect is priced annually at $49.95 or monthly at $7.95, but is available to home-delivery subscribers at no additional fee. New subscribers will be offered a two-week free trial period upon registration.

"This is a great new product," said Martin Nisenholtz, senior vice president, digital operations, The New York Times Company. "TimesSelect provides our readers with unique access to some of the newspaper's most influential and popular columnists as well as a way for members to communicate with the columnists. It also opens the door to one of the world's most extensive newspaper archives in an affordable way."

"TimesSelect is a terrific example of how The New York Times continues to grow its journalism in highly innovative ways across all platforms," said Scott Heekin-Canedy, president, The New York Times. "This unique offering provides an opportunity for Times readers to interact even more closely with a brand they know and trust."

TimesSelect exclusive features include:

The Columnists - Access to some of the most influential and insightful columnists writing today, including Op-Ed columnists David Brooks, Maureen Dowd, Thomas L. Friedman, Bob Herbert, Nicholas D. Kristof, Paul Krugman, Frank Rich and John Tierney; Sports columnists Dave Anderson, Harvey Araton, William C. Rhoden, Selena Roberts and George Vecsey; Metro columnists Peter Applebome, Dan Barry, Clyde Haberman and Joyce Purnick; Business columnists Gretchen Morgenson, Joseph Nocera, and Floyd Norris; and IHT columnists Roger Cohen and John Vinocur.

Many of these columnists plan to enhance their connection to their readers through the addition of rich media and special features. For example, The Times Op-Ed columnists will be providing these features:

    --  Thomas L. Friedman will conduct a dialogue, inviting readers
        to submit questions and comments from which he will regularly
        select, respond to and post the exchange.

    --  David Brooks' "The Way We Live Now" will focus on American
        life and will include anecdotes and observations, demographic
        information, links to pertinent and insightful essays and Web
        content.

    --  Bob Herbert's "Herbert's Heroes" will feature short takes on
        unsung heroes with extensive links to their biographies and
        backgrounds.

    --  Frank Rich's "Everyone's a Critic" will offer his observations
        on culture and will ask readers to post their questions and
        engage in a lively debate.

    --  "John Tierney's Book Club" will feature a roster of selected
        reading with online discussions.

    --  Paul Krugman's "Money Talks" will feature postings on
        economics and international finance and will entertain
        comments and questions from readers.

    --  Nicholas D. Kristof's "On the Ground" will feature filings
        with text, audio and video, from his reporting trips around
        the globe.

The Archive - Easy and in-depth searchable access to The Times's extensive archives initially dating back to 1981, and eventually to 1851.

Multimedia Exclusives - Special audio, video and photo essays from many of the columnists.

Times File - A new tool that helps readers save and organize articles from The Times and other Web sites.

Times Preview - An early look at articles that will appear in the following sections: Real Estate, The New York Times Magazine, Travel and Sunday Arts & Leisure, Book Review, Autos. Five articles per section will be featured. Two Times Preview e-mails will be sent: Wednesday (Travel, Book Review and Magazine) and Friday (Real Estate, Sunday Arts & Leisure and Autos).

News Tracker - An e-mail alert service that enables readers to track topics important to them. This successful product is currently sold separately but will be included as part of TimesSelect. Existing News Tracker subscribers will receive TimesSelect during the time that remains on their current subscriptions.

To activate TimesSelect, please visit the site at www.nytimes.com/TS.

The New York Times Company (NYSE: NYT), a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, eight network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com and www.nytco.com/community.

CONTACT: The New York Times Company Media: Diane McNulty, 212-556-5244 E-mail: mcnuldc@nytimes.com Kathy Park, 212-556-4059 E-mail: parkk@nytimes.com or Investors: Catherine Mathis, 212-556-1981 E-mail: mathis@nytimes.com Paula Schwartz, 212-556-5224 E-mail: schwap@nytimes.com SOURCE: The New York Times Company