NEW YORK--(BUSINESS WIRE)--April 18, 2005--In BW6138 issued April 18, 2005: First graf, first sentence should read xxx traffic record of 555 million pageviews (sted 551 million).

The corrected release reads:

THE NEW YORK TIMES COMPANY REPORTS NYTIMES.COM'S RECORD-BREAKING TRAFFIC FOR MARCH

The New York Times Company reported today that for March, NYTimes.com achieved a traffic record of 555 million pageviews, a 17% increase from March 2004, according to internal data. The previous monthly record was set in January when NYTimes.com had 553 million pageviews, a 30% increase from January of last year. Unique visitors increased to 15 million in March, up 10% from the previous year.

"The journalism and voice of NYTimes.com continued to attract an audience interested in a wide range of subjects, including breaking news, travel and real estate," said Leonard Apcar, editor in chief, NYTimes.com. "The record that we experienced in March reflects the site's continuing growth across many sections."

Pageviews for the National section of NYTimes.com experienced a 96% increase year over year, due to reader interest in the news surrounding Terri Schiavo. Also, pageviews for the Travel section increased 238% year over year, as a result of the site's coverage on a number of topics of interest including Paris restaurants and Maureen Dowd's article about visiting Cancun, Mexico, entitled "Girls Gone Mild." The Real Estate section grew 22% year over year, with several articles on a potential real estate market bubble. College basketball, baseball's spring training and the steroids debate fueled growth of the Sports section with pageviews up 12% year over year.

NYTimes.com's RSS feeds generated 5.9 million pageviews on the site in March, which represents a 342% increase year over year and a 39% increase from February's 4.3 million pageviews. The sections that were most popular among RSS feeds included: Washington and Business. The feeds have been available since February 2002 (www.nytimes.com/rss).

The New York Times Company (NYSE: NYT), a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com or www.nytdigital.com.

CONTACT: The New York Times Company
Kathy J. Park, 212-556-4059
kpark@nytimes.com
SOURCE: The New York Times Company