BOSTON--(BUSINESS WIRE)--May 26, 2004--Boston.com has acquired
Boston Dirt Dogs (www.bostondirtdogs.com), a popular Red Sox fan Web
site, and will incorporate its content into Boston.com's award-winning
sports section in June. The announcement was made by Lisa M. DeSisto,
general manager, and Teresa M. Hanafin, editor in chief, Boston.com.
As part of the deal, Steven Silva, founder of Boston Dirt Dogs,
will join Boston.com starting June 7 as a sports producer. Later in
June, Boston Dirt Dogs will relaunch as a feature within the
Boston.com sports section.
Ms. Hanafin said, "We want to give Red Sox fans as many
opportunities to talk and debate about sports as possible, and Boston
Dirt Dogs is the perfect forum for that. Our users love joining the
conversation about sports online every day, whether it's sending us
photos for a Johnny Damon look-alikes gallery, creating party recipes
for the Patriots' Super Bowl run or ranting about a managerial move in
the previous night's game."
Mr. Silva said, "I am thrilled to be a part of Boston.com's sports
section. Boston Dirt Dogs struck a chord among Red Sox fans with its
sometimes serious, sometimes light, sometimes like Don Rickles at a
Friar's Club roast tone, and I'm happy that the site's features will
now reach an even larger audience."
Boston.com, the exclusive online home of the Boston Globe, has
created and carried original content generated by Boston.com staffers
and many of its 3.4 million monthly users since its inception in 1995.
The sports section drives approximately 20 percent of traffic on
Boston.com each month.
About Boston Dirt Dogs
Boston Dirt Dogs (www.bostondirtdogs.com), a Red Sox fan Web site,
was launched in July 2001. The site, which takes its name from a
nickname for the Boston Red Sox, is known for its clever headlines and
exhaustive coverage from a fan's perspective. Updated daily with
original content, the site offers game summaries, articles, photo
captions, polls, song parodies and irreverent bits.
About Boston.com
Boston.com is one of the most visited regional portals in the U.S.
and is part of New York Times Digital, the digital business unit of
The New York Times Company (NYSE: NYT). The mission of NYTD, which
also comprises market leader NYTimes.com and an archive distribution
business, is to provide a high-quality, worldwide online audience with
trusted editorial content from The New York Times and The Boston
Globe.
This press release may be found at www.nytdigital.com and
www.nytco.com