NEW YORK--(BUSINESS WIRE)--Aug. 7, 2003--As a result of the
current economic climate, nearly half (49%) of job seekers surveyed in
the metropolitan New York area say they have changed their methods of
pursuing employment to include more creative tactics, according to a
just-released survey conducted for The New York Times Job Market. The
most popular creative job search tactic being used by job seekers is
cold calling prospective employers (72%).
Beta Research Corporation, on behalf of The New York Times Job
Market, conducted telephone interviews with 250 hiring managers and
200 job seekers in the New York metropolitan area. Job seekers are
defined as those who are currently looking or plan to look for a new
job in the next six months.
Creative Job Search Tactics
In addition to cold calling, job seekers say they have used or
would consider using one or more of the following tactics in their
current job search:
Sending employers a letter of qualification 58%
Sending unsolicited resumes to prospective employers 44%
Showing up at a company for an interview without an appointment 41%
Passing out their resume/business card on the street 26%
At least one or more of the above job search tactics 76%
Hiring managers say they have interviewed (53%) or hired (37%)
someone who has used one of these creative job search tactics.
The survey also reveals that men more aggressively use some of
these creative tactics than women and are more likely to have
distributed their resumes/business cards on the street (20% vs. 8%,
respectively) or to have shown up at a company without an appointment
with the hope of getting a job interview (35% vs. 17%, respectively).
Sacrificing Job Incentives
Job seekers say they are willing to sacrifice one or more of the
following incentives to get a job in the current economy:
Shorter commute 56%
Higher salary 54%
Opportunity for advancement 40%
Benefits 38%
One or more of the above 90%
Salary Alternatives
In lieu of receiving a higher salary in a new position, job
seekers say they are willing to accept one or more of the following
incentives to land a job in the current economy:
Good benefits 58%
Good company management 52%
Less job stress 50%
Shorter commute 45%
Employer with strong brand identity 41%
One or more of the above 92%
About Job Market
Job Market, the print and online recruitment services offering of
The New York Times, provides employers and job seekers with
comprehensive resources to streamline the recruitment process. Job
Market appears in The New York Times every Sunday and is updated
throughout the week at NYTimes.com, where job seekers can find job
listings, career-related Times articles, exhaustive company research,
a resume database and valuable career resources.
Through the newspaper's national audience, which includes 5.0
million weekday readers and 5.5 million Sunday readers as well as the
1.1 million readers who visit NYTimes.com every day, The New York
Times Job Market reaches a marketplace of high-quality professionals
actively seeking new job opportunities or considering career moves.
Each week, The New York Times Job Market issues research on
industry trends and workplace practices affecting employers and job
seekers in the metropolitan New York region. On a monthly basis, The
New York Times Job Market releases its Job Market Confidence Index.
The Index tracks current conditions for recruitment in the New York
metro area as well as future outlook for the coming six months. Copies
of Job Market research reports are available upon request or at
NYTimes.com/jobmarket. New York-based Beta Research Corporation, via
random telephone interviews, independently conducts The New York Times
Job Market research.
NOTE: Job Market research is not affiliated with the editorial
operations of The New York Times newspaper and does not reflect the
views of the newspaper or its journalists. Source all references to
Job Market research as: The New York Times Job Market.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company
with 2002 revenues of $3.1 billion, includes The New York Times, The
International Herald Tribune, The Boston Globe, 16 other newspapers,
eight network-affiliated television stations, two New York City radio
stations and more than 40 Web sites, including nytimes.com and
boston.com. For the third consecutive year, the Company was ranked No.
1 in the publishing industry in Fortune's 2002 list of America's Most
Admired Companies. In 2003 the Company was named by Fortune as one of
the 100 Best Companies to Work For. The Company's core purpose is to
enhance society by creating, collecting and distributing high-quality
news, information and entertainment.
CONTACT: The New York Times Company
Diane McNulty, 212-556-5244; E-mail: mcnuldc@nytimes.com Al Leach,
212-556-4483; E-mail: promo8@nytimes.com
This press release can be downloaded from
www.nytco.com and www.nytco.com/community
SOURCE: The New York Times Company |
