Reseller Program to Increase Number of Paid Listings in LookSmart Databases
SAN FRANCISCO, Jan. 23 /PRNewswire-FirstCall/ -- LookSmart (Nasdaq: LOOK; ASX:
LOK), a global leader in search targeted marketing, today announced the launch
of its Search Targeted Marketing Partner Program, which enables certified
resellers to submit large quantities of their customers' URLs directly into the
LookSmart Featured Listings index via XML feed.
The program, which includes search marketing firms Performics(TM),
TrafficBoss(TM), TrafficLeader(R), Inceptor(TM), International Crossing(TM) and
WebGenius, offers more than 3,000 businesses prompt inclusion into the LookSmart
Featured Listings index. This database is distributed to partners who display
LookSmart Featured Listings and Index Listings search results. Select resellers
will also be invited to work with LookSmart sales and editorial teams to include
their customers in LookSmart Directory Listings.
"A growing number of local, regional and national businesses work with search
marketing firms to help them optimize their search engine listing campaigns,"
said Dakota Sullivan, vice president of marketing for LookSmart. "The LookSmart
Search Targeted Marketing Partner Program enables us to increase the number of
paid listings in our databases, and, as a result, the number of paid clicks
throughout our distribution network, without compromising the editorial quality
of the LookSmart directory."
About LookSmart
LookSmart helps more than 70,000 businesses harness the power of search targeted
marketing to generate qualified leads. LookSmart commercial search listings
enable customers to reach 77 percent* or nearly four out of five U.S. Internet
users, through top portals and ISPs including Microsoft's MSN, AltaVista,
Netscape Netcenter, Inktomi, Juno, Prodigy, CNN, Road Runner, Cox Interactive
Media, InfoSpace (Go2Net, Dogpile, MetaCrawler) and Ask Jeeves. As publisher of
the world's most widely distributed search directory, LookSmart is the only
company that provides both pay-for-placement and paid inclusion search listing
platforms, to meet the needs of medium and large advertisers. BTLookSmart,
LookSmart's joint venture with BT, deploys LookSmart directories and provides
search targeted marketing solutions in the U.K., France and Asia-Pacific.
LookSmart is based in San Francisco, with offices in Los Angeles, New York,
Detroit, Montreal, London, Melbourne and Sydney. For more, visit
www.LookSmart.com.
*Media Metrix July 2001 Digital Media Audience Ratings
CONTACT: Dakota Sullivan of LookSmart, +1-415-348-7180, or
dsullivan@looksmart.com.
SOURCE LookSmart
