CORAL GABLES, Fla.--(BUSINESS WIRE)--Nov. 5, 2001--Del Monte Fresh
Produce N.A., Inc. a subsidiary of Fresh Del Monte Produce Inc.
(NYSE:FDP), announced today that it has signed an agreement that will
further enhance its fresh-cut produce product line to include citrus
through the application of proprietary new technology licensed from
the Florida Department of Citrus (FDOC).
"We believe that the value of fresh-cut fruit sales will grow
rapidly in the coming years," said Bryce Edmonson, Senior Vice
President North America. "At the same time that we are completing our
national network of local fresh-cut processing and distribution
facilities, we are seeking leading edge technology to broaden our
product lines. We believe this license agreement will allow us to
bring attractive high-quality citrus products to market that consumers
will find both convenient and appealing."
Under the terms of the five-year limited exclusive agreement, that
can be extended to ten years, Del Monte Fresh Produce will be the
first to commercialize this innovative new technology. The license
covers the patents, trade secrets and manufacturing equipment for both
low pressure and vacuum fluid infusion methods for the automated
peeling of fresh citrus.
Del Monte Fresh Produce will market the new citrus products under
the widely recognized DEL MONTE(R) brand. The FDOC will provide funds
for the citrus peeling equipment and will contribute towards the
initial cost of marketing Florida citrus.
"We look forward to working closely with the FDOC and using this
very exciting Citrus Peeling System to build sales of fresh-cut citrus
in new and existing markets," said Mr. Edmonson. "Work is underway at
our Plant City, Florida facility to install the new cutting-edge
equipment."
Del Monte Fresh Produce is a wholly owned subsidiary of Fresh Del
Monte Inc. which is a leading vertically integrated producer and
marketer of high quality fresh and packaged fresh-cut fruit and
vegetables. Our products include bananas, pineapples, cantaloupe,
honeydew, watermelons, grapes, non-tropical fruit (including citrus,
apples, pears, peaches, plums, nectarines, apricots and kiwi),
plantains, Vidalia(R) sweet onions and various greens. We market our
products worldwide under the DEL MONTE(R) brand, a symbol of product
quality and reliability since 1892.
This release and other press releases are available on the
Company's web site http://www.freshdelmonte.com.
| CONTACT: |
Fresh Del Monte Produce Inc., Coral Gables |
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Bryce Edmonson, 305/520-8070 |
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or |
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John R. Loughridge, 305/520-8457 |
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