DEERFIELD BEACH, FL, Jun. 15, 2004 (MARKET WIRE via COMTEX) -- eDiets.com, Inc. (NASDAQ: DIET), a leading online diet and healthy living destination, today announced that it will participate in the Jupiter Internet Planet Conference & Expo, being held at the Hilton New York. At 3:10 p.m. Eastern today, Alison Tanner, chief strategist for eDiets.com, will present as part of a panel discussion highlighting 'best practices' in selling content online. During her presentation, Tanner will provide an update on the company's recent adoption of television advertising to drive customers to its Web site.

At the end of the first quarter of fiscal 2004, eDiets.com announced that it had begun testing television advertising as part of its longer-term strategy to accelerate growth by acquiring new customers through multiple media channels. Historically, eDiets.com has relied almost exclusively upon online advertising in its efforts to attract new subscribers. The company's preliminary estimates for its fiscal second quarter ending June 30, 2004, suggest total ad spending will be approximately $11 million, with television ad spending representing approximately $3 million of that total.

"While our overall cost to acquire a member in the second quarter did not change significantly compared to the prior quarter, results from our initial television advertising campaigns have been encouraging and have exceeded the performance of some of our online ad buys," said David Humble, chief executive officer of eDiets.com. "It is clear that television has the potential to become a significant channel for us to acquire new members, with economics that we expect will improve over time as we optimize our spending mix."

About eDiets.com™

eDiets.com is the Internet's premier one-stop online diet and healthy living destination offering professional advice, information, products and services to consumers seeking to improve their nutrition and fitness, live healthier, and live longer. Over 1.5 million consumers worldwide have become eDiets.com members since 1997. Throughout 2004, Nielsen//NetRatings ranked eDiets.com as the #1 Most Trafficked Health, Fitness & Nutrition Site, Forbes named eDiets.com "Best of the Web" in the diet and nutrition category and PC Magazine selected eDiets.com as its "Editors' Choice."

eDiets.com offers 18 personalized online programs including the Atkins Nutritional Approach™ , The Zone Diet, Shape Up!™ inspired by Dr. Phil McGraw's book, "Ultimate Weight Solution," Slim·Fast® , the Perricone Nutritional Face Lift™, Bob Greene's "Get With The Program!," the eDiets.com Alternative to Jenny Craig, and more than a dozen specialized Healthy Living programs for those with special needs, including the Living With Diabetes, Low Sodium, Hypoglycemia/Low Sugar, Lactose/Dairy Free, Heart Smart and Cholesterol Lowering plans. eDiets.com subscribers enjoy a wide range of custom-tailored nutrition, fitness, support, motivation and/or other services, including Online Anytime Meetings providing members with on-demand expert guidance and inspiration and over 100 topic-specific support boards and chat rooms for one-on-one motivation.

Dieting is a $30 billion market with established brands such as Jenny Craig®, Weight Watchers® and several regional brands. Founded in 1996, eDiets.com is a public company (NasdaqSC: DIET) headquartered in Deerfield Beach, FL. that operates Web sites at www.eDiets.com and www.eFitness.com, publishes and distributes one the Internet's leading electronic newsletters with an opt-in circulation base over 13 million, and holds affiliations with www.eDietsUK.com in Ireland and the United Kingdom, www.eDiets.de in Germany and www.eDiets.com.es in Spain.

Safe Harbor Statement

Statements which are not historical in nature, are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties which could cause the actual results, performance or achievements of the Company to be materially different from those which may be expressed or implied by such statements. These risks and uncertainties include, among others, that the Company will not be able to obtain sufficient outside financing, when and if required, on acceptable terms, changes in general economic and business conditions, changes in product acceptance by consumers, a decline in the effectiveness of sales and marketing efforts, loss of market share and pressure on prices resulting from competition, volatility in the advertising markets targeted by the Company, and the outcome of litigation pending against the Company. For additional information regarding these and other risks and uncertainties associated with eDiets.com's business, reference is made to the Company's Annual Report on Form 10-KSB for the year ended December 31, 2003, and other reports filed from time to time with the Securities and Exchange Commission. All forward-looking statements are current only as of the date on which such statements are made. The Company does not undertake any obligation to publicly update any forward-looking statements.