DEERFIELD BEACH, Fla., Sep 30, 2003 /PRNewswire-FirstCall via COMTEX/ -- eDiets.com, Inc. (OTC Bulletin Board: EDET) ("eDiets"), the leading online destination for consumers seeking professional advice, information, services and products related to weight management, today announced that Raymond Costa has been named Vice President of Strategic Partnerships. Mr. Costa is responsible for executing licenses to provide online versions of popular diet and nutrition plans, such as eDiets' recently announced exclusive licenses for the Atkins Nutritional Approach®, the Zone Diet® and the Shape Up!™ plan, inspired by Dr. Phil McGraw. This is all part of the Company's strategy to offer a wide array of branded and internally developed plans on its Web site at www.eDiets.com.

"From broad-based publishing to online services aimed at specific demographics, Ray has exactly the right blend of experience in the core areas of business development, sales, and marketing," said David Humble, CEO of eDiets. "Moving forward, he is the ideal executive to build new strategic partnerships in the area that has the greatest growth potential: online nutrition, fitness and motivation."

In addition to executing licenses, Mr. Costa is responsible for developing and negotiating both the sale of advertising space on eDiets' Web sites and e-newsletters, as well as promotions of third-party products and services relevant to eDiets' community of 13 million opt-in newsletter subscribers and hundreds of thousands of paying customers. Since he joined eDiets in April 2002 as Senior Director of Business Development, Mr. Costa has increased sales in these areas by 356% to approximately $6 million in annual revenues.

Mr. Costa brings extensive experience to eDiets, having worked with companies in online business, print and electronic publishing. Prior to joining eDiets, Costa served as Vice President of Business Development for Beliefnet.com and Vice President of Marketing for iVillage.com, where he was responsible for direct marketing and customer retention programs.

Mr. Costa also served as Publisher of Hotel & Travel Index, the largest single title in the billion-dollar Cahners Publishing portfolio. As Publisher, he was responsible for all marketing, sales, product development, editorial and circulation for the $55 million advertising brand.

Mr. Costa holds a Liberal Arts Degree from Hunter College.

About eDiets.com

eDiets is the online "diet destination" for consumers seeking professional advice, information, products and services that challenge overweight Americans to get in shape to live longer. Over 1.3 million consumers have become eDiets members since its inception.

eDiets.com provides 15 personalized diet, fitness, and motivation plans including Shape Up!™, the Atkins Nutritional Approach®, the Zone® Diet and the eDiets Alternative to Jenny Craig, as well as diet plans for those with special needs, including Type 2 Diabetes, Heart Smart and The Vegetarian. Members choose a plan or take a test to determine the best diet for their needs. Each plan is personalized for the member's food preferences and lifestyle, and a custom shopping list is provided to buy everything for the plan at the supermarket. To ensure success members have 24/7 access to eDiets' "Online Anytime Meetings," where they can anonymously interact with each other under the supervision of a staff of nutrition, fitness and motivation professionals. All eDiets.com plans cost $5 per week, and members can change plans for no additional charge.

Dieting is a $30 billion market with established brands such as Jenny Craig®, Weight Watchers® and several regional brands. Founded in 1996, eDiets is a public company (OTC Bulletin Board: EDET) located in Deerfield Beach, Fl., that operates Web sites at www.eDiets.com, and www.eFitness.com, as well as www.eDietsuk.co.uk in Ireland and the United Kingdom and www.eDiets.de in Germany.

SOURCE eDiets.com, Inc.

Investors - Robert T. Hamilton, CFO, +1-954-360-9022, ext. 115, rhamilton@eDiets.com, or Alison Tanner, CFA, Chief Strategist, Inc., +1-954-360-9022, ext. 140, alison@eDiets.com, both of eDiets.com; Press - Eric Goldman of Neale-May & Partners for eDiets.com, +1-212-213-5400, ext. 202, egoldman@nealemay.com