DEERFIELD BEACH, Fla., Aug. 12 /PRNewswire-FirstCall/ -- The relationship between eDiets.com, Inc. (OTC Bulletin Board: EDET) ("eDiets"), the leading online destination for diet-related programs, information and resources, and Atkins Nutritionals Inc., the internationally-known controlled-carbohydrate nutritional approach, have reached a milestone by passing the 100,000-subscription mark for the sale of personalized Atkins programs online. The breakthrough was reached with amazing speed: It was only in mid-April that the two companies joined forces to begin offering online personalized versions of the long-running Atkins program exclusively on eDiets.com.

"While we're proud to offer a wide variety of nutritional approaches at eDiets.com, we're gratified by the response to the Atkins option," said David Humble, CEO of eDiets. "Atkins is an established, popular, mainstream brand in this arena, and our ability to offer personalized versions of this program has clearly struck a chord with the public."

The Atkins Nutritional Approach, as created by Dr. Robert Atkins, is a graduated method to carbohydrate management. The initial phase of the program strongly limits foods with carbohydrates, and as members continue to lose weight, it reintroduces complex carbohydrates, including fruit, grains, breads, nuts, and starchy vegetables. The portion sizes of foods are personalized to a member's needs.

"The Atkins program is not a burgers, bacon and butter diet," said Susan Burke, eDiets' Director of Nutrition Services. The Atkins program features delicious and healthy recipes, and includes foods and snacks from Atkins growing product line. As they lose weight, members report increased energy and satisfaction with this low carbohydrate approach to weight loss.

eDiets is the leading online destination for diet-related programs, information and resources. Its subscription-based, comprehensive weight-loss, fitness and motivational programs are tailored specifically to individual dietary requirements, capabilities and lifestyles. Its Web site www.eDiets.com is one of most visited Web sites for health, fitness and nutrition today, according to Nielsen//Netratings. eDiets provides 24/7 access via the Web to personalized diet programs, plus doctors, nutritionists, fitness experts and over 100 online support communities. The site offers customized diets based on the USDA food pyramid, plus specific nutrition plans for individuals with high-cholesterol, diabetes and other medical issues.

eDiets is a publicly traded company (OTC Bulletin Board: EDET) directed by a strong management team comprised of licensed dieticians and psychologists, an experienced technical staff and a seasoned corporate organization. eDiets competes with traditional weight loss programs, such as Weight Watchers and Jenny Craig.

Atkins Nutritionals, Inc. ("ANI") was founded by Dr. Robert C. Atkins in 1989 as Complementary Formulations and changed to ANI in 1998. Today, ANI is a fast-growing multi-million dollar enterprise providing a broad range of convenience foods, supplements, baked goods, snacks, condiments and information products designed to serve the millions of Americans who have adopted the controlled carbohydrate lifestyle. ANI's mission is stated as follows: To help people enjoy healthier lives, Atkins will be the pioneer and leader in providing innovative nutritional and information products based on controlled carbohydrate nutritional science and rooted in the Atkins Nutritional Approach(TM). The Atkins Nutritional Approach(TM) consists of four phases: Induction, On-going Weight Loss, Pre-Maintenance and Lifetime Maintenance and focuses on controlling carbohydrate intake while consuming nutrient-dense, unprocessed foods and incorporating supplements and exercise into one's lifestyle.

CONTACT: Investor - Robert T. Hamilton, CFO, ext. 115, rhamilton@eDiets.com, or Alison Tanner, CFA, Chief Strategist, ext. 140, alison@eDiets.com, both of eDiets.com, Inc., +1-954-360-9022; Press - Eric Goldman of Neale-May & Partners, +1-212-213-5400, ext. 202, egoldman@nealemay.com, for eDiets.com, Inc.