SILVER SPRING, Md.--(BUSINESS WIRE)--Aug. 23, 2005--Stay one
night, get two EA$Y CHOICE stamps. Sounds good. Fill up your EA$Y
CHOICE stamp card, redeem the card for a credit toward a future stay*,
and you could be entered to win $10,000**. Sounds even better.
Beginning September 1, Choice Hotels International, Inc.
(NYSE:CHH) is not only offering double EA$Y CHOICE stamps for stays at
Rodeway Inn and Econo Lodge brand hotels, it's also offering a chance
to win $10,000. The promotion concludes November 30.
There will also be a new "voice" to the radio component of the
fall campaign. Phylicia Rashad, best known for her role as Clair
Huxtable on the 1980's hit, The Cosby Show, will lend her voice to the
radio advertisements, which will air starting in September. More
recently, Rashad earned a Tony Award for her portrayal in last year's
A Raisin in the Sun on Broadway.
"We're extremely excited to be working with Phylicia Rashad, and
pleased that Arnold Worldwide in McLean, Virginia, was able to secure
Rashad as the new voice for our evolving campaign," said Laura
Bajkowski, vice president of advertising and marketing communications
for Choice Hotels. "When we decided to look for new talent that would
kick off with our fall promotion, we wanted someone who fit with four
key attributes of our guests: a sensible and smart spender who
appreciates a good value; a terrific sense of humor; considers family
to be a priority and loves to travel. Phylicia Rashad embodies all
four attributes, and this is why we are confident that our guests will
immediately recognize and connect with her."
In addition to using Rashad's voice for the radio spots, Choice
will feature her voice on its web sites (choicehotels.com and
choicehotelsfranchise.com) via streaming audio and in an on-hold
message promoting the EA$Y CHOICE program at its call center,
resulting in a more integrated approach to its use of celebrity
talent. The radio advertisements will be heard on ABC, Premiere,
Westwood, Dial Communications Global Media, and Media America radio
networks starting September 1. The web messages will be posted the
week of September 5, and the on-hold message started running on August
12. Print and online advertisements in consumer and travel trade
publications will also outline the promotion to travelers and will
also start running the week of September 1.
EA$Y CHOICE stamps, available at more than 900 Econo Lodge and
Rodeway Inn brand hotels throughout the U.S., are redeemable for room
credits at any Econo Lodge or Rodeway Inn brand hotel in the U.S.
During this promotion, two stamps may be earned for each qualifying
night's stay. Guests may earn a maximum of ten stamps per stay --
enough to qualify for a free night's lodging ($50) at most locations.
Six stamps may be redeemed for $25 off a future stay, and three stamps
may be redeemed for $10 off a future stay.
When EA$Y CHOICE members redeem a card, they could be entered into
the $10,000 sweepstakes.
For more information about the EA$Y CHOICE rewards program, visit
easychoiceonline.com or call 888.770.6800. For more information on the
fall promotion as well as other promotional offers by Choice Hotels,
visit choicehotels.com.
Worldwide lodging franchisor Choice Hotels International markets
more than 5,000 hotels in over 40 countries under the brand names
Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay
Suites, Econo Lodge and Rodeway Inn. The company's newest brand,
Cambria Suites, launched in January 2005. For more information on
Choice, visit the company's web site at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Clarion, Quality,
Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Econo Lodge,
Rodeway Inn, Cambria Suites and EA$Y CHOICE are proprietary trademarks
and service marks of Choice Hotels International.
*Earn two stamps per night (maximum of 10 stamps per stay) for
qualifying stays between September 1 and November 30, 2005. Offer
valid at any Econo Lodge or Rodeway Inn hotel in the U.S. Stamps will
be awarded upon completion of the stay. For program details visit
easychoiceonline.com or see the EA$Y CHOICE stamp card.
**NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES
OF WINNING. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES and D.C.
WHO ARE ABOVE THE AGE OF MAJORITY. VOID WHERE PROHIBITED. Sweepstakes
runs September 1 through November 30, 2005. For Official Rules and
alternate method of entry visit
http://www.choicehotels.com/officialrules. Odds of winning depend on
the number of eligible entries.
(C) 2005 Choice Hotels International, Inc. All rights reserved.
MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4958088
CONTACT:
Choice Hotels International, Inc.
Robin Ferrier, 301-592-6719
Fax: 301-592-6177
robinferrier@choicehotels.com
SOURCE: Choice Hotels International, Inc.
