Partners with Radio One for Title Sponsorships
SILVER SPRING, Md., June 14 /PRNewswire/ -- As part of its ongoing
diversity marketing efforts, worldwide lodging franchisor Choice Hotels
International, Inc. (NYSE: CHH) has partnered with Radio One, Inc., the
nation's seventh largest radio broadcasting company (based on 2003 net
broadcast revenue) and the largest company that primarily targets African-
American and urban listeners.
"Partnering with Radio One is an excellent opportunity to further promote
our brands to African-American consumers, as well as establish Choice Hotels'
commitment to supporting local community events," said Laura Bajkowski, vice
president of advertising and marketing communications. "Our title
sponsorships of the Radio One events support a dynamic grassroots
multicultural marketing program."
The sponsorships launch this month and include:
- Stone Soul Picnic, Dallas, TX-June 18
- Smooth Jazz 4th Anniversary Series, Atlanta, GA-June 25
- Stone Soul Picnic, Washington DC-July 30
- Success Matters Seminar, Miami, FL-August (exact date TBD)
- Arts, Beats and Eats, Detroit, MI-September 2-5
- Circle of Sisters, New York, NY-October 1-2
- Holiday Cool Down, Los Angeles, CA-December 15
At each Radio One event Choice Hotels will have booth displays, on-site
banner coverage and on-air promotions touting the companies summer promotions
and frequent guest rewards programs.
Choice Hotels International markets more than 5,000 hotels in over 40
countries under the brand names Comfort Inn, Comfort Suites, Quality, Clarion,
Sleep Inn, MainStay Suites, Econo Lodge and Rodeway Inn. The company's newest
brand, Cambria Suites, launched in January 2005. For more information on
Choice, visit the company's web site at http://www.choicehotels.com.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites,
Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge and Rodeway Inn are
proprietary trademarks and service marks of Choice Hotels International.
SOURCE Choice Hotels International, Inc.
CONTACT:
Camila Clark of Choice Hotels International, Inc.
+1-301-592-3681
Fax: +1-301-592-6177
Camila_clark@choicehotels.com
