CHICAGO--(BUSINESS WIRE)--Oct. 5, 2000--

Membership furthers Braun's ability to help organizations leverage

existing investments in SAP(TM) solutions to move at Internet speed

Braun Consulting, Inc. (NASDAQ: BRNC), a leading Internet professional services firm delivering customer-focused business solutions, today announced it has been certified as a mySAP.com(TM) Service Partner by SAP America, Inc., the U.S. subsidiary of SAP AG (NYSE ADR: SAP), the leading provider of inter-enterprise software solutions. Braun Consulting is among the select group of companies recognized by SAP as high-quality providers of e-business solutions and services and chosen to deploy and deliver mySAP.com business solutions. mySAP.com provides an open collaborative business environment of personalized solutions on demand, which enables companies of all sizes and industries to fully engage their employees, customers and partners to capitalize upon the Internet economy.

As a certified mySAP.com Services Partner, Braun Consulting will help customers maximize their existing investments in mySAP.com solutions and leverage the Internet to enhance customer relationships and improve supply chain efficiencies. Supplying the business strategy, process improvement and integration expertise, Braun Consulting will not only implement mySAP.com functionality within an organization's existing SAP(TM) solution but will help clients transform their business processes by making the most of the full spectrum of SAP strategic initiatives that enable customer relationship management, e-commerce, supply chain management, business intelligence and strategic enterprise management.

"As a mySAP.com partner, we are helping businesses derive optimal value from their existing investments in mySAP.com solutions while tapping into the power of the Internet to bridge their front- and back-office systems and to establish electronic ties with suppliers, partners and other key constituents outside the enterprise," said Tom Duvall, Chief Operating Officer, Braun Consulting. "In addition, we are helping clients realize the full potential of SAP solutions, benefiting from the seamless blend of CRM, supply chain, data warehousing and ERP functionality inherent in every mySAP.com solution."

"SAP is committed to working closely with partners to help customers solve their e-business needs and maximize their business potential," said Michael Maguire, vice president of Partner and Solution Support, SAP America. "With proven integration services as well as deep experience in e-business strategies, Internet technologies, and a thorough understanding of mySAP.com business solutions, we welcome Braun Consulting as a certified member of the mySAP.com Partner Value Net."

As a member of the mySAP.com Partner Value Net, Braun Consulting will work closely with the SAP field operations organizations to provide SAP customers with high-quality solutions and services, helping to reduce time to market and ensure successful integration while utilizing the full capacity of mySAP.com solutions. About Braun Consulting

Braun Consulting, Inc. (Nasdaq: BRNC) is a leading Internet professional services firm focused on delivering customer-driven business solutions to Fortune 1000 and mid-market companies. Braun Consulting combines cutting-edge business intelligence and CRM/eCRM technologies with business strategy to help clients build customer loyalty in the Internet economy. By creating the necessary connection between technology and strategy, Braun builds effective business solutions that help clients drive business performance and cultivate long-term relationships with their most valuable customers. Founded in 1993, Chicago-based Braun Consulting has 11 offices throughout the U.S., including Boston, Dallas and Denver. Braun Consulting maintains strategic alliances with top developers of enterprise applications, including Clarify, BEA Systems, Microsoft, Oracle, Sun Microsystems, SAP, Business Objects, Hyperion, NetGenesis and others. Additional information about Braun Consulting is available at www.braunconsult.com SAP and mySAP.com are trademarks or registered trademarks of SAP AG. Other SAP product or service names mentioned herein are registered or unregistered trademarks of SAP AG. All other product or service names herein are the trademarks of their respective owners.

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