WAYNE, N.J.--(BUSINESS WIRE)--Nov. 11, 2005--Audible, Inc.
(NASDAQ: ADBL, www.audible.com), the Internet's leading provider of
audio information, entertainment, and educational programming, today
announced that it will be debuting Audible(R)Wordcast at the
Podcasting & Portable Media Expo in Ontario, California, for two days
beginning Friday, November 11. AudibleWordcast is a pioneering set of
Web-based tools that enables podcasters to build multiple revenue
streams around capabilities such as advertising management, dynamic
ad-insertion, underwriting and secured transactions.
For the first time, podcasters will be able to manage, accurately
measure, and monetize their audio content without significant
infrastructure investments, allowing them to focus their resources and
energy on creating superior audio programming.
The business of advertising requires measurement that will stand
up to a third-party audit, and AudibleWordcast will be the first
"audit-ready" podcasting platform capable of measuring actual
subscribers, not just file downloads. Audible's TrueListener audience
measurement system reports the metrics required by advertisers, which
are determined audit ready through third-party media auditor,
ImServices Group (http://www.imservicesgroup.com).
"We are very proud of this latest Audible innovation," said Donald
Katz, chairman and CEO of Audible, Inc. "What we are doing with
AudibleWordcast is packaging some of the best technologies,
techniques, and customer support systems that have enabled us to build
audible.com and its delivery platform and making them available to
audio creators of all sizes. Producers can now use these tools to
create multiple revenue streams and control their costs and risk at
the same time."
Mr. Katz will be a keynote speaker at the Podcasting & Portable
Media Expo on Saturday, November 12. Audible is a platinum sponsor of
the event and will be demonstrating AudibleWordcast at its booth
(#400) on both Friday and Saturday.
The AudibleWordcast podcasting platform will play on the Apple
iPod and 160 other devices in Audible's .aa file format, the most
widely playable file format on portable devices, second only to mp3.
More information is available at http://wordcast.audible.com
About Audible, Inc.
Audible (www.audible.com) is the Internet's leading provider of
spoken audio information, entertainment, and educational programming.
Content from Audible is downloaded and played back on personal
computers, CDs, or AudibleReady(R) computer-based mobile devices.
Audible has 80,000 hours of audio programs from 270 content partners
that include leading audiobook publishers, broadcasters, entertainers,
magazine and newspaper publishers, and business information providers.
Audible.com is the Apple iTunes Music Store's preeminent provider of
spoken-word products for downloading or streaming via the Web.
Additionally, the Company is strategically aligned with Random House,
Inc. in the first-ever imprint to produce spoken-word content
specifically suited for digital distribution, Random House Audible.
Among the Company's key business relationships are Amazon.com, Apple
Corp., Hewlett-Packard Company, Microsoft Corporation, palmOne, Inc.,
XM Satellite Radio, PhatNoise Inc., Rio Audio, Creative Labs, Texas
Instruments Inc., and VoiceAge Corporation.
Audible, audible.com, AudibleListener, and AudibleReady are
registered trademarks of Audible, Inc. and all are part of the family
of Audible, Inc. trademarks.
Other product or service names mentioned herein are the trademarks
of their respective owners.
This press release contains information about Audible, Inc. that
is not historical fact and may be deemed to contain forward-looking
statements about the company. Actual results may differ materially
from those anticipated in any forward-looking statements as a result
of certain risks and uncertainties, including, without limitation,
Audible's limited operating history, history of losses, uncertain
market for its services, and its inability to license or produce
compelling audio content and other risks and uncertainties detailed in
the company's Securities and Exchange Commission filings.